How is one of the internet’s biggest spaces for human creativity adapting in the AI era? On this week’s podcast, Paul and Rich are joined in the studio by Rafe Colburn, the Chief Product and Technology Officer at Etsy. After discussing Rafe’s long history at the company, they tackle the AI topic two ways: First, how the Etsy engineering org is using AI tools, and second, Etsy’s recent deal with OpenAI to display their products directly in ChatGPT searches. Plus: Rafe and Paul teach Rich the proper term for those little charms you stick in the holes of your Crocs.