Raffaella "Raffi" Braun, National Director of Promotion at Triple Tigers, joins Tiffany Woys to pull back the curtain on the music industry’s radio game. From her early days as an agent at CAA to securing hits for artists like Russell Dickerson and Scotty McCreery, Raffi explains the "unquantifiable sales" of radio promotion. She unpacks the misconceptions about how songs get played, the difference between streaming numbers and radio impact, and why building a career with intention creates longevity over "flash in the pan" viral moments.

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