Raffi Salama, CEO and co-founder of Passionfruit, is building the AI operating system for marketing departments while launching their second product focused on combating marketer information overload. A believer in the compound company model inspired by Rippling, he discusses how distribution now equals 50% of business success versus the previous 10%, arguing that taste—knowing what "the blob" of boring content looks like and pushing against it—has become critical as AI democratizes product creation. In the conversation, he reveals why AirPods matter more than VR glasses as the future interface, breaks down his team's viral content strategy across LinkedIn and social platforms, and explains how Passionfruit's marketing freelancer platform serves Fortune 500 companies while preparing to launch their AI-powered marketing sidekick.