A hot yoga class. A cold morning. A sleepy Rob Raffety. In this episode of Hot Yoga Problems, Rob wonders why Tuesday doesn’t have a better identity. Every other day of the week is culturally loaded—Monday blues, hump day, TGIF, and the Sunday reset. But Tuesday? It's hanging on to Taco Tuesday for dear life. Is that really the best we can do?

Rob riffs on the art of branding a weekday, questions fast food marketing strategy, and floats a futuristic pricing model that could turn the fast food world upside down. Not much yoga talk today—just reflections, riffs, and revelations.

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Outline:

• Kicking off in the cold: Is it even winter yet?
• Rob's low-energy yoga class and the value of just showing up
• Tuesday’s identity crisis and how weekdays get branded
• Deep dive into Taco Tuesday: origin, impact, and accidental adherence
• Speculative thinking: how Taco Bell might manage consumer demand
• Playing with dynamic pricing models to balance peak vs. slow hours
• A sleepy, slightly philosophical send-off