Welcome to Episode Two of Rage Talks, where your hosts Celeste and Camilla delve into the world of niche marketing. In this episode, we explore the power of targeting a specific sector and how it catapulted our strategies to new heights. Discover why marketing to everyone might lead to being ignored and how choosing a niche can be both liberating and strategic.

We share our journey of choosing the travel and tourism industry as our niche, drawing on our background and experience. By focusing on our passion and understanding our clients deeply, we've transformed our agency into a specialized partner for the hospitality sector. Learn how niching down can make your messaging more relevant and help you attract the right clients.

Join us as we recount some of our past challenges with broad marketing demands and discuss memorable moments from our travels. And of course, we never shy away from a bit of fun and chaos! Tune in for insights, personal stories, and why saying 'yes' to new experiences, even if accidental, can turn into unforgettable adventures.

Welcome to Rage Talks, the smart marketing podcast hosted by Celeste and Kamila. In this first episode, we dive deep into why your marketing strategies might be failing. Discover the importance of developing a strategic approach instead of relying on mere activity. We discuss how businesses can easily get caught up in vanity metrics, the danger of chasing trends, and the common mistake of trying to speak to everyone but resonating with no one.

Celeste and Kamila emphasise the significance of purposeful content and share actionable steps to audit and revamp your marketing efforts. Learn about turning good content into effective strategy-driven campaigns that lead to real results. Our conversation takes an adventurous turn as we explore the unexpected path from a Pilates class invite to a thriving business partnership.

Tune in for savvy marketing advice and a dose of hilarity and randomness, proving that sometimes the best ideas and partnerships start with saying yes to the unanticipated. Subscribe for more engaging episodes combining strategic insight and delightful chaos!