Not many people can say that they are part of building the audio reflection of the ENTIRE country. Rahul Sabnis can. 

Rahul is the Chief Creative Officer of iHeartMedia, an American mass media company that currently reaches 9 out of 10 Americans every month. 9 out of 10.  Let that sink in.

Rahul explains how the role of Chief Creative Officer not only means being a champion of the audio medium, but also means being the bridge that gives diverse voices a platform. He also breaks down of the iHeartMedia family tree, democratizing content, and the amazing new projects they are working on in the Metaverse (which he kindly tried to explain to me).

He recalls the night he called his father to let him know he would no longer be  pursuing his engineering degree (one of the many “good Indian boy” career paths), what it means to discover that you’re Indian-American, our relationship to both cultures and the fact that we’re definitely NOT confused desis (Indians), packing peanut butter in suitcases for his trips to India, and his epic version of the “big fat Indian wedding”.