Rainbow Capitalism is terrible. Flat-out awful, even though trans and queer customers SHOULD be catered to as part of any company's customer base. But it's got to be legit, without them donating to people who want to strip our rights away. But when those same bad people get into power, it's amazing how quickly Pride merch evaporated... or came back without any trans options. Author Mia V. Moss returns to discuss finding your hidden guardrails and having your Alice in Wonderland moment! Where's my Pride Pizza?!

MIA V. MOSS

Bluesky: https://bsky.app/profile/magicrobotcarnival.com

Website: https://www.magicrobotcarnival.com

TEXT VERSION

https://www.tillystranstuesdays.com/2026/06/30/rainbow-capitalism-2-from-bad-to-worse/

REFERENCE MATERIAL

2023 Target Pride Month merchandise backlash - https://en.wikipedia.org/wiki/2023_Target_Pride_Month_merchandise_backlash

Target scales back on its LGBTQ+ merchandise ahead of Pride Month 2024 - https://www.npr.org/2024/05/15/1251355534/target-scales-back-pride-month-merchandise-2024

Target says Pride collection will appear in 'select' stores, cuts LGBTQ apparel for kids - https://www.nbcnews.com/business/consumer/target-says-pride-collection-will-appear-select-stores-cuts-lgbtq-appa-rcna151628

Several of the GOP’s Most Fiercely Anti-Trans Candidates Lost Their Elections - https://truthout.org/articles/several-of-the-gops-most-fiercely-anti-trans-candidates-lost-their-elections/

Target Moves Pride Merchandise Aside To Spotlight Father’s Day And July 4th Holidays - https://www.forbes.com/sites/pamdanziger/2025/06/07/target-moves-pride-merchandise-aside-to-spotlight-fathers-day-and-july-4th-holidays/

Here Are All The Companies Rolling Back DEI Programs - https://www.forbes.com/sites/conormurray/2025/04/11/ibm-reportedly-walks-back-diversity-policies-citing-inherent-tensions-here-are-all-the-companies-rolling-back-dei-programs/

Big Brands Are Pulling Back on Pride Merchandise and Events This Year - https://www.outsmartmagazine.com/2025/06/big-brands-pull-pride-support/

Shop Star Trek Pride - https://shop.startrek.com/collections/pride

IKEA Canada celebrates stories of love and representation with custom Love Seats inspired by 2SLGBTQ+ Pride flags - https://www.newswire.ca/news-releases/ikea-canada-and-2slgbtq-designers-celebrate-stories-of-love-and-representation-with-love-seats-inspired-by-pride-flags-855485302.html

Black consumers are boycotting corporations retreating from DEI - https://www.cnn.com/2025/02/27/us/black-consumers-boycotts-dei-target/

These 25 major companies still have DEI practices - https://www.advocate.com/news/companies-keeping-dei

Costco Smashes Comparable Sales Expectations, Outpaces Big Box Peers - https://seekingalpha.com/news/4598105-costco-smashes-comparable-sales-expectations-outpaces-big-box-peers

Target deals fall flat as consumers shop elsewhere - https://www.thestreet.com/retail/target-deals-fall-flat-as-consumers-shop-elsewhere

Costco tops sales views but earnings, membership numbers fall short - https://www.msn.com/en-us/money/topstocks/costco-sales-accelerate-analysts-lift-targets-with-earnings-due/ar-AA24ijdF

Costco is looking like the big winner after Target's DEI rollback - https://www.businessinsider.com/shoppers-ditching-target-choosing-costco-after-dei-shift-2025-3

Most Americans support brands that back Pride and politicians who oppose anti-LGBTQ+ attacks - https://www.lgbtqnation.com/2026/06/most-americans-support-brands-that-back-pride-politicians-who-oppose-anti-lgbtq-attacks/

Special thanks to Daisy and Jane for the use of "Sorry Not Sorry" as our show's theme music.

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