Rainbow Champions - guest Adam Holcroft-Tebbutt

Jenn wilson

"Everything’s made up—language, labels—so why not have words that help people feel seen?"— Adam Holcroft-Tebbutt

Jenn Wilson is joined by guest Adam Holcroft-Tebbutt

Adam Holcroft Tebbutt is the founder of Rainbow & Co, an LGBTQ+ apparel brand creating inclusive, identity-affirming merchandise. A proud trans man and autistic entrepreneur, Adam champions visibility, representation, and ethical business practices.

Episode Overview

In this episode of Irregular Humans, Jenn Wilson talks with Adam Holcroft -Tebbutt about his journey as a trans, autistic entrepreneur and the creation of Rainbow & Co. Adam shares how lived experiences shaped his strong sense of self, why representation matters, and how he built a business that prioritizes care, ethics, and community over capitalist pressure.

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Instagram - Rainbow & Co (@rainbowandcouk)

TikTok: Rainbow & Co (@rainbowandcouk) | TikTok

Facebook: https://www.facebook.com/rainbowandcouk

LinkedIn: https://www.linkedin.com/in/adamjholcroft/

About Adam Holcroft-Tebbutt:

Adam Holcroft-Tebbutt is the founder of Rainbow & Co, an award-winning, LGBTQIA+ business creating bold clothing, accessories, and community spaces rooted in activism, joy, and visibility. A trans man and autistic entrepreneur, Adam uses his platform to champion trans rights, challenge rainbow-washing, and build safer spaces for queer people both online and offline. When he’s not running Rainbow & Co or speaking at Pride events, he’s dreaming up new ways for queer communities to connect, thrive, and take up space unapologetically.

Episode Takeaway

Representation isn’t optional—it’s vital. Creating spaces and products that affirm identity helps people feel seen, valued, and connected.

Further Resources: links to offers from Irregular that are relevant to the episode

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More about this episode:

Adam’s Story: Growing up trans and discovering identity in a world with little representation.

Autism and Self-Awareness: How neurodivergence shaped Adam’s values and business approach.

The Birth of Rainbow & Co: From mental health crisis to a thriving LGBTQ+ brand.

Ethical Business Practices: Why Adam rejects manipulative sales tactics like Black Friday.

The Pocket Guide: Educating and empowering through LGBTQIA+ identity resources.

Community and Care: Building a brand that prioritises inclusivity and customer well-being.

Success on Your Own Terms: Resisting the pressure to “scale fast” and embracing sustainable growth.

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Season 2 Episode 9