Rainer Zinow is the Senior Vice President in SAP’s Business One & SAP Business ByDesign group and is responsible for product development of SAP Business One and SAP Business ByDesign. In this interview Rainer talks about the fast, and ever impending rise,of the digital enterprise and its impact on SAP’s fastest growing group of customers: those running SAP Business One. With over 30 years at SAP Rainer is perfectly suited to peer into the future from the vantage point of the past.