In this interview, Blockchain Journal editor-in-chief David Berlind interviews Garrett Minks, founder of RAIR Technologies. RAIR claims to offer an enterprise-grade NFT minting and marketplace solution that simultaneously serves as a digital rights management solution for gating access to video content.

One of the most interesting aspects of RAIR's solution is that it's one of the first commercially available solutions that Blockchain Journal has seen that relies on Ethereum's ERC-4337 specification for account abstraction. Among other things, ERC-4337 allows users of a compliant service to log in with credentials (e.g., social credentials, enterprise identity management credentials, etc.) other than a cryptocurrency wallet like MetaMask. This, according to Minks, is a key user-friendly feature that will enable enterprises to onboard users who aren't very blockchain-savvy and who lack the expertise to work with cryptocurrency wallets.

The conversation concludes with a demo of the RAIR's standard user interface. But another enterprise feature that Minks discusses is the option for private-labeling the entire solution within an enterprise's corporate branding. Not only can the designs and color schemes of the existing user interface be customized to an enterprise's liking, RAIR offers a comprehensive set of application programming interfaces (APIs) that enable enterprises to run the whole solution in a headless mode, thereby allowing organizations to integrate the platform's capabilities into their existing web or mobile applications (or bolt a front-end of their own making to RAIR's NFT and DRM infrastructure).

Key Takeaways

* RAIR Technologies provides enterprise NFT marketplace infrastructure, allowing enterprises to deploy their own NFT solutions and have full control over their data.

* Understanding the new medium of open public blockchains is crucial for enterprises looking to engage with NFTs.

* Smart accounts and account abstraction simplify the NFT experience for users and enable interoperability with a wider Web3 audience.

* DRM solutions can be used to secure digital assets and provide granular permissioning for end-user and customer access.

To watch the video version of this podcast or read its full-text transcript, go to:

https://blockchainjournal.com/interview/rair-technologies-hopes-attract-enterprises-its-erc4337-compliant-hybrid-nftdrm-solution

The video can also be watched on Blockchain Journal's YouTube Channel at https://www.youtube.com/watch?v=5a30rBkCZlA