🎙️ Episode 25 is live! This time we sit down with Dan Sperring, founder and CEO of Align ICP, to explore how companies can scale revenue predictably by focusing on the right customers.

If you’re building or scaling a SaaS or tech company, this episode is packed with actionable insights on aligning your go-to-market strategy with your ideal customer profile (ICP) and avoiding common pitfalls that compromise growth.

What we cover:

1. Why ICP matters more than ever – Most companies waste energy acquiring customers who aren’t the right fit, undermining predictable revenue growth.
2. Churn isn’t just death or divorce – Learn how to identify when customers fall outside your ICP and how that impacts retention and expansion.
3. Revenue efficiency frameworks – How to measure pipeline quality, LTV:CAC ratios, and net revenue retention to maximize scalability.
4. Segmentation strategies – Tips for analyzing revenue bands, verticals, and customer lifetime value to make smarter growth decisions.
5. Founders vs. sales leaders – Understanding what to systematize in early stage sales organizations and when to shift to specialized leadership.

🎧 Tune in for a candid discussion on creating predictable, scalable revenue growth and how to build a business that’s attractive to investors and acquirers.