Cracking the Code

Raising Capital with Performance Marketing with Jason Fishman


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Fundraising is no longer just about capital. It’s about growth, visibility, and building momentum. In this episode, we break down how modern fundraising doubles as a marketing engine.


Jason Fishman explains how companies can use digital marketing to raise capital while building an audience that fuels future growth.


In this episode we discuss:• How crowdfunding and digital marketing work together• The role of social proof in driving investor decisions• Why early momentum makes or breaks a campaign• Differences between crowdfunding and traditional capital raises• How to build a scalable marketing strategy for fundraising


If you are a founder or business owner looking to grow, this episode shows how to turn fundraising into a repeatable growth channel, not just a one-time event.


Jason Fishman shares how top companies combine marketing, data, and investor psychology to raise millions while building long-term brand equity and audience reach.


Guest links:Website: https://digitalnicheagency.comYouTube: https://www.youtube.com/@digitalnicheagencyLinkedIn: https://www.linkedin.com/in/jafishman/


Get a clear view of what’s working, what’s not, and what to fix next — run your free marketing diagnostic: https://diagnostic.codeconspirators.com

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Cracking the CodeBy Rob Riggs