Raising prices without scaring off clients - sounds impossible, right? This Successful Stylist Academy episode cracks the code! Learn pro tips for confident price increases, from justifying your worth to handling client conversations. Stop undervaluing your skills and boost your income - listen now & drop a review if you found this helpful!

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Key Take-Aways:

1. Evaluate fixed, variable expenses first, then your profit margins with cost.

2. Market search within your zip code & surrounding areas, then look over the income median within those zip codes.

3. Ask these questions: How long have you been in the business? What percentage of clients are rebooking with you? What experience does the client reflect when they’re walking away from the chair?

4. Let facts help you determine prices by looking at your cost of goods, not emotion or guessing.

5. Value & worth are not the same. Think of value broken into two parts: communication & technical. When breaking down services, over communicate the steps, and the technical cost associated.

6. If it’s a higher increase (over 10%), increase in increments.

7. Give a heads up effective date before the price increase takes effect.

8. Avoid increasing prices around peak seasons, and give ample notice.

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