In this episode of Tried and Tested, host Isabelle Gonthier sits down with Janie Schumaker, CEO of the Board of Certification for Emergency Nursing (BCEN), to explore how strategic innovation, authentic leadership, and unwavering commitment to certification are shaping the future of emergency nursing.

Janie shares her unique journey from bedside nurse to CEO, her belief in the life-saving impact of certification, and the power of storytelling in inspiring the next generation of nurses. They dive into BCEN’s growing ecosystem—covering everything from their “Invest in Yourself” campaign and their dynamic podcast BCEN & Friends, to bold marketing strategies and their highly engaging, TED-style educational conference. Janie also offers practical insight into launching new credentials, such as the Certified Burn Registered Nurse program, and the importance of listening deeply to community needs.

Whether you're a credentialing leader, healthcare professional, or simply curious about how certification can elevate practice, this conversation is a masterclass in visionary leadership and impact-driven growth.