Raising the Brand

Welcome to Private Equity Marketeer’s Raising the Brand, where we delve into the stories and strategies behind the leading brand builders & capital raisers in private markets.We sat down with Bobby Ocampo, Managing Partner at Blueprint Equity. Since co-founding the firm in 2018, Bobby has helped build one of growth equity's standout franchises, partnering with founder-led, capital-efficient enterprise software and technology-enabled services businesses. Earlier this year, Blueprint closed its oversubscribed $333 million Fund III, its largest fund to date, continuing the firm's focus on helping founders scale through hands-on operational support and disciplined growth investing.

Welcome to Private Equity Marketeer’s Raising the Brand, where we delve into the stories and strategies behind the leading brand builders & capital raisers in private markets.We sat down with Supriya Agarwal, Director of Marketing at SOSV. Supriya's path took her through Fortune 500 marketing at Gartner, SAP, J.P. Morgan, and Moody’s before she moved into venture, where she's since built two proprietary intelligence platforms from the ground up.

Ask an AI tool to name the top mid-market buyout managers in Europe, and the answer gets assembled from what's been published about each firm - news coverage, thought leadership, public web content the models are trained on and increasingly pull in live.

What does this mean for an industry built on discretion?

Welcome to Private Equity Marketeer’s Raising the Brand, where we delve into the stories and strategies behind the leading brand builders & capital raisers in private markets.

Today, we’re joined by Ben Winn.

Ben is VP Communities & Content at FirstMark, where he works to create and scale impact for founders and the broader venture community through various communities, like Guilds by FirstMark (FirstMark's private network of 3,000+ C-Level executives representing over 80% of the global unicorn ecosystem), building bespoke networks, creating impactful content and events, and building and managing partnerships to further accelerate FirstMark and its portfolio companies.

Previously, Ben was Head of Brand & Community Marketing at Catalyst Software (acquired by Totango), led Customer Success at SeamlessMD, and was Founder of CS in Focus, a global community for Customer Success professionals with over 3,000 members.

Path to Partner module 1: Breaking into Investor Relations with Andrew Darcovich and Debbie EidelmanComing Summer 2026 - The only structured career programme built specifically for investor relations professionals in private markets. From your first IR role to the partner conversation.Our official course partners: Sinefine and Private Equity Recruitment.

In this episode we’re joined by Yasmine Lacaillade, Founder & Managing Partner at Sinefine.

Prior to founding Sinefine, Yasmine was the Chief Operating Officer at Drive Capital, launched by two Sequoia partners in 2013. She helped build Drive from an early stage venture fund into a multi-billion dollar private equity platform.

Yasmine led key strategic operating decisions and investments and managed Drive’s limited partner relationships. She also built her own investment track record with the emerging manager scout program she launched at the firm.

Nick Moran is the Founder & GP of New Stack Ventures and the voice behind The Full Ratchet - the first venture capital podcast, launched in 2014 and now past 1,000 episodes with over 100,000 subscribers.In this episode of Raising the Brand, Nick sits down with Matt to unpack how podcasting, long before “content” was a VC strategy, became a durable advantage in building a venture firm. We explore how media can drive trust, deal flow, and brand differentiation, why non-consensus thinking matters in venture, and what it really takes to play the long game.This conversation is especially relevant for:• Emerging and established GPs building a firm brand• IR and marketing leaders in the private marketsTopics we cover:• Why Nick launched the first VC podcast• How media became a venture moat, not a marketing channel• Building trust with LPs before the first meeting• Non-consensus investing and founder archetypes• Brand clarity, systems, and long-term compounding• Why most people underestimate how long “the long game” really is🎙 Raising the Brand features conversations with leading brand builders and capital raisers across the private markets

Raising the Brand with Sophie Buonassisi, SVP of Marketing at GTMfund.

Welcome to Private Equity Marketeer’s Raising the Brand, where we delve into the stories and strategies behind the leading brand builders & capital raisers in private markets.

Today, we’re joined by Sophie Buonassisi. Sophie is the SVP of Marketing at media company GTMnow and its venture firm, GTMfund.

She oversees all aspects of media, marketing, and community engagement. Sophie leads the GTMnow editorial team, producing content exploring the behind the scenes on the go-to-market strategies responsible for companies’ growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind the strategies and companies.

Welcome back to Private Equity Marketeer’s Raising the Brand, where we delve into the stories and strategies behind the leading brand builders & capital raisers in the private markets.In this edition, we’re joined by Kathryn Pothier.About Kathryn:Kathryn, Partner at Epiris, joined the firm in 2023 and leads their investor relations and fund-raising activities.Before joining Epiris, Kathryn spent ten years in business development and investor relations roles in the hedge fund and private equity markets, most recently at Trive Capital in Dallas, Texas.Kathryn holds degrees in International Relations from the University of Cambridge and Music from Vanderbilt University. When she's not at work, she enjoys spending time with her family and playing Chopin ballades on the piano.

Welcome to Private Equity Marketeer’s Raising the Brand, where we delve into the stories and strategies behind the leading brand builders & capital raisers in private markets.

Today, we’re joined by Henry Yan, Principal at Whistler Capital Partners, where he leads the firm’s Capital Solutions function, overseeing capital formation and partnerships.

Henry’s career spans the full spectrum of capital formation: from advisory roles at Campbell Lutyens and Probitas Partners, to leading investor relations and co-investments at CBC Group, Asia’s largest healthcare-dedicated private equity firm. .