There’s a French term that stopped me in my  tracks the first time I heard it translated into English. 

It’s the term raison d’etre (ray-zon deh-treh). It means “the most important reason or purpose for someone or something's existence.” This is the core purpose for why you were even born in the first place.

You’ve probably heard someone say, “I was born to do this.” or “I was made for this moment.”

Those moments happen when you realize you have a unique opportunity in this life. You’re already a miracle since you’re one of several billion sperm cells than swam the fastest. That realization alone should give you the inspiration you need not to play it safe with your message.

So, what’s the real message you need to share with the world around you? What’s the moment made for you to change the world? This is your raison d’etre, your opportunity to do what you were born to do.

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”