Our guest today is Rajesh Srinivasan, is one of the leading marketing strategists in India, a keynote speaker, and author of Amazon's best-selling book "Marketing Success Formula". He is one of the most sought-after marketing advisors, and he has delivered keynote sessions at the World Marketing Congress, The Economic Times Marketing Leaders Summit 2020, and was appointed as one of the jury board members of the Economic Times Most Promising Tech Marketers Award.

In this episode, he shares with us the story about his book and about his writing process, inspirations and upcoming projects.