Rajkumari Devi, affectionately known as “Kisan Chachi” or “Cycle Chachi,” has become a symbol of endurance, innovation, and collective agency. From a small farmer to a successful entrepreneur and community leader, Rajkumari Devi’s life and work testify to the power of improving local livelihoods through collective entrepreneurship. Her path to empowerment was not easy. Entrenched patriarchal norms—an early marriage, and the pressure to bear male children—shaped her early adulthood. Yet, it was precisely these challenges that fuelled her determination to bring about change.