In 2023, video content will be more important than ever for marketers. Consumers are increasingly engaging with online experiences such as webinars, online challenges, Ask Me Anything sessions, and community events. This shift to experiential advertising has been accelerated by the pandemic and is now becoming the norm. To make the most of this trend, marketers should focus on creating conversational marketing experiences that engage with consumers beyond just ads. Additionally, marketers should embrace multi-channel marketing strategies that include both organic and paid content. Finally, influencer marketing, content creators and user generated content (UGC) should be utilized to create powerful video testimonials that will help build trust with potential customers. IN THIS EPISODE, YOU'LL LEARN: Predictions For Business Growth In 2023The Customer Acquisition Show: Rave Reviews And Free ResourcesExploring Ai: Beyond The TerminatorMarketers Need To Branch Out Beyond Facebook And GoogleContent Creation With Spokesperson And UGC For Success Stories
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on Twitter
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Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: New Ecommerce Strategies Webinar

Ralph and Kasim's Biggest Predictions for 2023

Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Ralph and Lauren are discussing the concept of becoming 'useless' at work. Inspired by Disney's training and delegation techniques, they share how business leaders can pass on tasks and enhance team performance. Learn how even industry giants like Disney succeed by focusing on training and smart delegation. Tune in for tips, stories, and strategies that will make you rethink your approach to leadership. Chapters:00:00:00 - Welcome to the Provincial Traffic Podcast00:00:39 - Embracing Your Inner Neanderthal in Business00:02:00 - Disney's Secrets to Delegation00:04:35 - The Role of Training at Disney00:07:47 - Becoming the Most Useless Person in Your Company00:10:34 - Steps to Effective Delegation00:15:12 - Ralph's Personal Journey to Effective Delegation00:20:26 - Final Thoughts and Calls to Action
LINKS AND RESOURCES:Career LaddersPT on TelegramSearch Ryan HodgesEpisode 591: Is Delegation Your Kryptonite? Conquer The 4 Levels And Free Up Your TimeTier 11 VisionTier 11 ManifestoTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

(Part 2) How to Become the Most Useless Person in Your Company (And Why That’s a Good Thing)

Ralph Burns and Lauren Petrullo are all about making your presence in your business redundant—yes, you heard it right—useless! They share their perspectives on delegating effectively and trusting your team to take the reins, making sure your business can thrive even when you step away. Lauren introduces us to her game-changing gadget, the Stream Deck, which streamlines her workflow during client calls with a press of a button, proving that sometimes, the best productivity hacks are quite literally at your fingertips. Ralph, not to be outdone, praises the virtues of the Remarkable Two, a digital notepad that keeps him organized and focused without the distraction of endless browser tabs. Whether it's empowering your team or enhancing personal productivity, this episode is packed with advice you can put into action today. So, gear up to learn how to strategically make yourself obsolete—in the best way possible! Chapters:00:00:00 - Kicking Off with Pink Shoes and Podcast Pleasantries00:01:10 - Back to Basics: Reviving Our Favorite Productivity Secrets00:02:36 - How Lauren's Stream Deck Revolutionizes Efficiency00:05:12 - Ralph Unveils the Remarkable 2: A Distraction-Free Note Paradise00:08:40 - The Power of Streamlined Communication: Insights into Efficient Client Calls00:12:08 - Crafting Uselessness: The Art of Making Yourself Redundant00:17:27 - Cultivating Team Autonomy for Enhanced Productivity00:18:32 - Innovation in Absence: How Stepping Back Spurs Creativity00:20:40 - Setting the Compass: The Role of Clear Objectives in Business Success00:22:29 - The Evolution of a Team: Constant Improvement as a Core Value00:25:00 - Training vs. Execution: Striking the Right Balance00:31:52 - From Ladders to Lattices: Rethinking Career Progression00:34:12 - Wrapping Up: Key Takeaways and Where to Find Us Next
LINKS AND RESOURCES:Career LaddersPT on TelegramSearch Ryan HodgesEpisode 591: Is Delegation Your Kryptonite? Conquer The 4 Levels And Free Up Your TimeTier 11 VisionTier 11 ManifestoTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How to Become the Most Useless Person in Your Company (And Why That’s a Good Thing)

We’re sharing an episode of the Dugout CEO podcast, hosted by Casey Cavell, where Ralph was a guest. He talks to Casey about key insights on effective business management, and strategies for CEOs and marketing leaders facing economic challenges and organizational growth. Ralph discusses the importance of aligning teams with a unified vision and making informed decisions about outsourcing and in-house operations. He also goes into the need for the right support system, explaining the value of working on the business, fostering independence within teams, and leveraging strategic planning for sustainable growth. Tune in to gain knowledge on managing business complexities and scaling through purposeful strategies. Chapters:00:00:00 - Kickoff: Welcome to the Perpetual Traffic Podcast00:00:07 - Business Growth Hurdles and How to Manage Them00:01:48 - Why Integrators Are Essential for Success00:04:48 - Meet the Dugout CEO Podcast00:06:13 - Ralph Burns' Journey from Baseball to Business00:09:03 - Drawing Business Insights from Baseball00:13:45 - Specialization vs. Scaling: Finding the Balance00:17:30 - When to Pivot: Adapting Your Business Strategy00:19:50 - Listening to Customer Needs for Growth00:22:12 - Targeting and Serving Your Ideal Customer00:26:00 - Mastering Strategic Planning and Leadership00:28:15 - The Mr. Fix-It Hat: Empowering Your Team00:32:45 - The Fun and Importance of Quarterly Planning00:36:05 - Wrap-Up: Key Takeaways and Final Thoughts
LINKS AND RESOURCES:The Tier 11 ManifestoPT on TelegramVirtual Boss: A practical guide for masterfully leading and managing remote teamsEpisode 588: (Part 2) From One-Man Show To Growth Engine: The COO Transformation With Ryan HodgesTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

The Single Hardest Part of Scaling a Business Revealed

Ralph Burns offers a look at key strategies for business expansion and the challenges of managing a virtual enterprise. He shares his personal journey to building a multimillion-dollar agency, discussing critical choices related to business valuation and growth pathways. The discussion also touches on the fundamental principles that sustain business success and the importance of a structured hiring process. Also, Ralph provides tips on using simple technological tools to streamline operations and the benefits of developing effective operational procedures, giving you actionable guidance for nurturing and leading a successful digital business. Chapters:00:00:00 - Embarking on Excellence: The Scaling Voyage Begins00:01:00 - Growth Trifecta: Revealing Key Expansion Strategies00:01:36 - Remote Realities: Overcoming Virtual Business Challenges00:03:00 - Ralph's Journey: Building a Multi-Million Dollar Legacy00:04:47 - Market Mastery: Capitalizing on Industry Opportunities00:08:05 - Strategic Pathways: Selecting Routes for Agency Growth00:12:36 - Valuation Visions: Navigating Exit and Expansion Options00:16:47 - Strategic Insights: Exploring Growth Through Mergers and Acquisitions00:20:59 - Core Philosophy: Unveiling Tier 11's Foundational Beliefs00:24:53 - Talent Magnetism: Strategies for Attracting Top Talent00:27:06 - Organizational Architecture: Designing Effective Structures00:29:48 - Hiring Excellence: Enhancing the Recruitment Framework00:34:30 - Optimizing Operations: Streamlining Processes with Innovative Tech00:39:12 - Tech Toolbox: Harnessing Simple Tools for Operational Efficiency00:43:13 - Systems for Success: Crafting and Implementing SOPs00:46:26 - Closing Insights: Reflecting on Key Learnings and Farewells
LINKS AND RESOURCES:PT on TelegramVirtual Boss: A practical guide for masterfully leading and managing remote teamsEpisode 588: (Part 2) From One-Man Show To Growth Engine: The COO Transformation With Ryan HodgesThe 3-Step Strategy I Used to Build a Multi-Million Dollar Virtual Marketing Agency(Video)Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

The 3-Step Strategy I Used to Build a Multi-Million Dollar Virtual Marketing Agency

Ralph and Lauren chat with Tom Breeze, CEO of Viewability, about the changing world of YouTube ads. Tom explains how user behavior and ad strategies have shifted, thanks to new tools and trends. He breaks down a three-act storytelling approach for crafting engaging, effective ads that convert. If you’re aiming to up your YouTube game, this episode is a must-listen! Chapters:00:00:00 – Welcome to the Perpetual Traffic Podcast!00:00:39 – Join Our Telegram Group: Get the Inside Scoop00:01:09 – Meet Tom Breeze: The YouTube Ad Maestro00:04:42 – Tom's Unconventional Agency Model: Viewability Unleashed00:09:12 – The Birth of Viewability: Tom's Origin Story00:11:34 – High-Risk, High-Reward: Performance Partnership Model00:14:07 – Building Trust and Delivering Results00:16:19 – Future-Proofing Your YouTube Ads: Trends and Strategies00:19:23 – ChatGPT's Impact on YouTube Search Habits00:22:15 – Cracking the CPM Code00:25:38 – The Long-Form Ad Advantage: Strategy for Success00:28:42 – Decoding YouTube Analytics00:31:48 – The Cornerstone VSL: Killer Video Sales Letters00:34:01 – Tom's Three-Act Structure: Mastering Video Content Strategy00:38:29 – Act Two Unpacked: Problems and Solutions00:41:05 – Crafting Act Two: Techniques for Problem-Solving Videos00:43:40 – Act Three Finale: Delivering Solutions and Building Trust00:52:42 – Tom's Five A's: The Blueprint for Video Marketing Success00:58:23 – Tom's Reflections: Becoming a Video Marketing Master
LINKS AND RESOURCES:PT on TelegramTom Breeze on PTAverage Percentage ViewedTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Ralph and Kasim's Biggest Predictions for 2023

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