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Ramadan changes eating patterns, buying patterns, and gifting patterns. 

Customers are looking for foods that are:
 ✔️ nourishing after fasting
 ✔️ energy-giving
 ✔️ wholesome
 ✔️ convenient
 ✔️ meaningful 

This means your usual menu may not perform the same way during this month. 

Businesses that understand seasonal psychology always perform better than those that sell the same things year-round. 

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