Ramli John is a Podcaster, Engineer-turned-Marketer, and Author of Product-Led Onboarding, a book about how to turn new users into lifelong customers. In this episode, Ramli shares his thought process on what marketers need to think about when creating a product-led marketing strategy that’s focused on the customer.

 

Key Takeaways:

[1:50] How did Ramli get interested in marketing?

[3:35] Ramli’s background is in math and engineering; was the transition to marketing difficult?

[6:15] What is product-led onboarding?

[11:10] If something is too product-led, wouldn’t you lose the customer in this process?

[15:35] How should marketing and sales teams tweak their messaging in a product-led ecosystem?

[21:50] Ramli shares examples of some great product-led companies on the market today.

[29:30] What attracts Ramli to a product-led approach?

[35:20] Ramli talks about the importance of a morning routine.

[36:30] As a new father, what has Ramli learned so far?

[38:15] Ramli answers some rapid-fire questions!

 

Mentioned in This Episode:

Ramlijohn.com

Product-Led Onboarding: How to Turn New Users Into Lifelong Customers, by Ramli John

Ramli on LinkedIn

Ramli on Twitter