Welcome to this week's "Ranch It Up" radio show report!

This week, we're diving into the turbulent world of plant-based protein. You've heard the headlines and the whispers: is the vegan food bubble finally bursting? We're taking a closer look at the company that started it all—Beyond Meat. Rumors have been swirling about a potential Chapter 11 bankruptcy filing, sending shockwaves through the industry. But what's really happening?

We'll break down Beyond Meat's recent financial reports, examine their falling sales, and discuss why the company is taking drastic measures like cutting its workforce and restructuring its debt. We'll also explore what this all means for the traditional beef industry. Is this a sign that consumers are returning to ranch-raised meat, or is it just a bump in the road for a new market?

Join us as we "Ranch It Up" with the facts, cut through the rumors, and get to the bottom of the story. You don't want to miss this!