AJ Richards is the head of Marketing and Sales for Anchor Brand Ranch in Southern Utah.

Anchor Brand Ranch, owned and operated by Ramzi and Laura Hughes, has been raising sustainable free range beef for over 100 years and it is AJ's job to bring the beef to the people. 

AJ has done everything from Wildland Firefighting to Owning a Crossfit Gym and he is truly an innovative and resilient guy. 

I was lucky enough to sit down to speak with him about relationships, the future of ranching, the benefits of eating free range beef, and why and how he is so resilient. 

We talked about:

- What took his marriage from 'on the rocks' to communicative and thriving

- What being raised on a ranch does to children

- How sustainable ranching is better for us and the environment

- Why doing hard things make us happy