Rand Fishkin is a SEO expert, a co-founder of Moz, and the CEO and co-founder of SparkToro: a platform to help you find and connect with your audience. Savage and Rand talk about Rand's iconic "White Board Fridays" and cover why Rand has some beef with Google. Plus, Rand talks about how to have a successful launch, how to convince your boss to improve your content strategy, and how investing in one marketing tactic over the long term is more valuable than marketing through every platform available.