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So the whole issue is building collateral over a long period of time. And that's what leads to trust. And trust is indispensable in the success of a nonprofit because as donors trust you, they say, I'm trusting you with my most valuable resources, the money, the assets that I have earned. And I want to give it to you and to your organization because I trust you.
By Dr. Randy DirksSo the whole issue is building collateral over a long period of time. And that's what leads to trust. And trust is indispensable in the success of a nonprofit because as donors trust you, they say, I'm trusting you with my most valuable resources, the money, the assets that I have earned. And I want to give it to you and to your organization because I trust you.