When we shift from a transactional mindset to a relational one, the way we work for clients, the conversations we have and the services we deliver shift too. How does this change reflect in our business models and elevate the entire client engagement? How can the shift in conversations allow agencies to go from strategy to execution very rapidly? How can collaboration and data-driven decision making help us gets the best results? On this episode, HubSpot Platinum Certified Partner, and CEO Kayak Online Marketing, Randy Milanovic shares on why he doesn’t seek a retainer, how his business model has shifted, and the convergence of agency and business consultancy.