This episode is a lively conversation with scientist-turned-filmmaker Randy Olson, who is widely credited with popularizing a simple, yet powerful, narrative structure based on three simple words. You will hear how Randy discovered this tool, why it is so powerful, how you can use it, and what a difference it can make in communicating about your work.

Randy’s latest book, “The Narrative Gym: Introducing the ABT Framework for Messaging and Communication” is available from Amazon and other retailers.