In this episode of The James Dooley Podcast, James Dooley sits down with Randy “The News Guy” Rohde from TheNewsGuy.com to deep-dive into how to use press releases as a serious SEO weapon rather than just a PR tick-box. They break down what makes Randy’s service different: human-written, SEO-optimised press releases, smart entity and geo-relevance, powerful reporting, and built-in tiered link support via cloud stacks, Google entity stacks, indexing, and PR booster campaigns. James and Randy walk through how press releases can safely build referring domains, diversify anchor text and link types, and support E-E-A-T, reputation management, and branded SERPs. They also cover advanced tactics like using press releases to rank images, support Google Business Profiles, power up existing backlinks with tier 2 links, and even turn each release into an evergreen podcast episode with strong dofollow links from major podcast platforms. If you’re serious about link diversity and scaling authority without burning your money site, this episode gives you a complete blueprint for using press releases the right way.