This episode features the brilliant Ranjani Nagarajan. Ranjani is a Marketing Manager around Email Strategy at HubSpot. Ranjani first talks about her career in digital marketing working for digital agencies before landing her current role at Hubspot. We look at different opportunities in Hubspot's Marketing Hub and Ranjani explains a large part of a business's success is around segmentation and creating lists for different audiences. Personalisation is key and Hubspot allows users to communicate with their audience in several ways. When asked, Ranjani said one of the most successful ways to build automated journeys is via the customer's pipeline status or lifecycle stage. In terms of additional software, Canva is Ranjani's number one suggestion something she'd recommend to all marketers. This is a good episode to understand Hubspot Marketing Hubs and email marketing.