Today's victim is RankAI. "Drop in your website and we handle the rest." Founders, that's not a product pitch — that's what a parking valet says before he loses your car. | Patrick Campbell is very specific about this: products that sit in the middle — not daily-use workflow tools, not fully invisible infrastructure — retain at catastrophic rates. He literally called it "the death zone." RankAI is a calendar reminder that says "check your SEO" once a month, and nothing kills a SaaS product faster. | RankAI's entire retention thesis depends on customers trusting an AI they can't audit, doing SEO they can't explain, to a site they're terrified to break.

Sources from Lenny's Newsletter and Podcast: Product-led marketing (Newsletter), 10 lessons on bootstrapping a $200m business | Patrick Campbell (ProfitWell) (Podcast), Pricing your SaaS product (Newsletter), When and how to run a billboard campaign (Newsletter), Merci Grace (ex-Head of Growth at Slack) on PLG, interviewing, storytelling, building a diverse team, hiring salespeople, building a growth team, and much more (Podcast), GTM motions of 30 B2B SaaS companies (Newsletter)