Uniforms play a key role in fandom as the jerseys worn by players ultimately serve as packaging for the product fans consume. With every NBA franchise implementing at least one new uniform this season, a few teams/brands have generated enthusiasm among their fanbases while others have left much to be desired.

Which uniforms best enhance a franchise's overall brand? Which fail to do so? What common denominators can we observe in those that work well and those that do not? These are the questions Mike and I seek to answer in this podcast.

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