When students are asked where they want to college, many of them will list a college based on rank or brand - because that's what they are exposed to. While rankings can be a good way to start the college search, a top-ranked school doesn't necessarily equate to a successful college experience or future. After all, US News and World Report rankings were created to sell magazines. Join Mark and Anna as they chat about rank, brands and society's obsession with elite schools and how families can craft a better list for college.