I sat down with Jennifer Cheh, vice president of marketing and product management at Sharp Imaging and Information Company of America, to get a preview of what the company has planned for InfoComm 2025. We talked through the “New Is Now” theme — a continuation from ISE — and why it matters. Jennifer also shared insight into Sharp’s 2025 strategy, including what the brand’s full migration means for customers and how they’re doubling down on their strengths. From product previews to practical solutions, you’ll get all the reasons why Booth 1601 should be on your must-visit list.