In the landscape of hip-hop, feuds and lyrical battles have been a staple, shaping narratives and fostering intense rivalries that often drive artists to push the limits of their creativity. One such speculated instance in recent times involves rap giants Kendrick Lamar and Drake, although both have largely maintained a complex relationship that teeters between mutual respect and competitive tension.

Kendrick Lamar, known for his deep lyrical content and powerful storytelling, is often hailed as one of the most influential voices in modern hip-hop. Drake, on the other hand, boasts a blend of rap and R&B with a commercial appeal that has earned him a place as one of the genre's top-charting artists. The dynamic between the two has been a subject of analysis and speculation among fans and critics.

The specific line from Kendrick Lamar’s track "Euphoria," where he raps, “Cutthroat business, you got shit twisted / What is it?” was perceived by many as a direct jab at Drake, symbolizing a direct confrontational stance in the rap game. This interpretation stemmed from prior exchanges and lyrical subtleties where fans believe the artists addressed each other indirectly. In rap, such direct and indirect messages are common, serving not only as personal expressions but also as strategic moves in maintaining relevance and dominance in the industry.

Both Kendrick and Drake have historically utilized the media and their music to possibly address or allude to one another, though rarely confirming such speculations outright. This ambiguity adds layers to their personas and music, inviting listeners to decode possible hidden messages.

Moreover, these speculated feuds often fuel fan engagement, leading to debates and discussions that extend the lifespan of tracks and albums in public memory. While some of these confrontations might escalate into more visible disputes, others simmer quietly, evidenced only through lyrical digs and musical cues that keen listeners attempt to unravel.

In conclusion, whether Kendrick Lamar's "Euphoria" line directly targets Drake or not remains a topic of speculation, but it is a testament to how rivalries in hip-hop go beyond simplesquabbles, shaping the music and the culture in profound ways.