Creating a successful original IP is a delicate process. A veteran of the triple-A industry, Raphael van Lierop founded the game studio Hinterland in 2012, creating one of the most successful self-published indie games in recent memory, THE LONG DARK. Raphael discusses everything that goes into cultivating a strong IP while breaking down transmedia trends, identifying the role of content creators in a franchise’s development, and considering a new ecosystem for game developers that offers more publishing opportunities than ever before.

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