In this episode, Dan Jordan, who is currently running dozens of Black Friday campaigns, gives merchants a detailed breakdown of what it takes to pull off a successful BFCM campaign, including proven strategies that yield sales. 

Next, we pass the mic over to YOU to hear about your BFCM experience so far. We discuss how to create compelling offers, sending out value-based emails, what to do when you run out of inventory, whether or not it can be effective to extend your BFCM sale, and how you can create demand for your products. 

We also let you in on a top secret project: our Merchant Mastery merch!