Recorded live at SWIPE Expo 2026 in Tucson, we sit down with Raquel Espinoza, Chairwoman of the Fresh Produce Association of the Americas and founder of Produce House.

In this conversation, Raquel shares perspective on:

• Navigating tariff and duty uncertainty in the tomato industry

• The real impact of market volatility on business owners

• How AI is beginning to influence inspections and operations

• The role of industry associations in supporting members

• Leadership growth, board service, and cultivating teams

From cross-border challenges to developing the next generation of leaders, this episode highlights the conversations shaping produce in the Southwest and beyond.

SWIPE continues to be a platform where education, trade, and collaboration intersect — and Raquel offers insight from both the business and association side.