Morgan is joined by Sonny Bonnell, branding expert and co-author of Rare Breed. A guide to success for the defiant, dangerous and different. In this conversation, Sonny guides us in strategic rebellion and explores the 7 vices that society wants us to suppress and reclaim them as virtues: Rebellious, Audacious, Obsessed, Hot-Blooded, Weird, Hypnotic, and Emotional. 

Discover how we can take the very thing that makes us different and use it to make a unique difference, a type of success that paves the way for future weirdos, visionaries, and rule-breakers.

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Your Host - Morgan Lynzi 

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The Show - Well Damn 

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The Guest - Sonny Bonnell (Rare Breed)

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