It started out as a small RAS operation in his home basement, today founder Eric Pedersen’s Ideal Fish is successfully producing Branzino for the domestic market. We talk to Pedersen and Ideal Fish’s sales and marketing director James MacKnight about the company’s journey, its innovative strategies to reach the market, and its quest to educate the consumers about RAS-grown fish.

Guests: Eric Pedersen, president and CEO, Ideal Fish, and James MacKnight, sales and marketing director, Ideal Fish