Rasheid Scarlett is the owner of Great Dwellings, a short-term rental property management company that helps property owners maximize their short-term (i.e., Airbnb, VRBO) vacation rentals. Great Dwellings helps busy vacation rental owners through expert marketing, optimized pricing, guest screening, handling key drops, cleaning, guest transportation, maintenance, and more. Rasheid is also the CEO of NetAesthetics, a company that provides a broad, deep spectrum of technology services to help organizations translate their strategic business agendas into IT initiatives and solutions that measurably improve performance. In April 2020, Rasheid furthered his mission of building amazing solutions and experiences by joining the Forbes Business Council. Rasheid learned a work ethic from watching his entrepreneurial-spirited mother, and used it as a means to escape hunger. After facing uncertainty on where he fit in while attending Wheaton College, Rasheid found his footing and scaled his professional career into something remarkable. Through his companies Great Dwellings and NetAesthetics, Rasheid is able to put food on the table for nearly 40 employees and their families. A family man at heart, Rasheid's principles allow him to approach his personal and professional life with love at the center of everything he does.