What does it actually take to sell to business owners on a 3-year sales cycle — and how do you build a team that can stomach that kind of patience?
In this episode of Ratchet Up, Allan Breidenbach sits down with Jim Hartlieb, President & CEO of First Business Bank, to talk about what he screens for when hiring salespeople and leaders, why "it's okay to be #2" in a long sales cycle, and how his years playing football at Iowa shaped the way he thinks about preparation, resilience, and failure.
Jim also opens up about:
- How First Business Bank's "six-cell" system maps every employee's potential and builds individualized development plans
- Why he asks candidates to describe a failure, not just a win, in interviews
- How he introduces AI and automation to a team without triggering fear
- The book that changed how his company hires: The Ideal Team Player by Patrick Lencioni
- His honest take on celebrating wins vs. staying focused on the next thing
Whether you lead a sales team, manage people through a technology transition, or just want a masterclass in asking better questions — this conversation delivers.
TIMESTAMPS
0:00 – Intro: What First Business Bank does
1:14 – Screening for a 3-year sales cycle: patience over personality
3:39 – Athletics, discipline, and the "feedback loop" of preparation
5:44 – Role-playing sales conversations before they happen
7:29 – Screening for resilience: "tell me about a time you failed"
10:02 – Do you like winning or hate losing more?
11:16 – Building trust through vulnerability
13:47 – How workplace culture has changed since 1993
15:06 – The "ones, twos, and threes" talent framework
16:48 – First Business Bank's six-cell talent grid & development plans
19:44 – (Lightning aside) The Hawkeyes jersey number mix-up
21:00 – Iowa football, brothers, sons, and legacy programs
22:31 – Casting a wide net for mentors
23:49 – Reading personalities and adapting your leadership style
25:38 – Laughter, levity, and why celebration doesn't come naturally to Jim
28:19 – How Jim's leadership style has evolved
29:37 – Leading former peers (and people 30 years older than you)
32:29 – Where sales/marketing misalignment really comes from
35:03 – Talking to employees about AI and automation without fear
38:00 – "The person who knows AI might take your job"
40:23 – Lightning round: best/worst advice, books, habits
46:20 – How to reach Jim & First Business Bank
🔗 CONNECT WITH JIM HARTLIEB
Email: [email protected]
Phone: 608-232-5913
📘 MENTIONED IN THIS EPISODE
Ratchet Up by Allan Breidenbach
The Ideal Team Player by Patrick Lencioni
🎙️ ABOUT RATCHET UP
Ratchet Up is a podcast about solving human problems to drive business performance, hosted by Allan Breidenbach. New episodes feature leaders across industries talking candidly about trust, engagement, and what actually moves a team forward.