The Art of the Impossible

Rathbane Group: digital transformation and change management


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Change can seem daunting even to the most experienced of managers. Anticipation and effective communication is key to ensuring the successful delivery of a digital transformation project. From leveraging efficiencies to mediating resistance, having a solid plan and a change management strategy can mark the difference between success and failure. 


Jude McCann, Innovation Manager at Rathbane Group, looks back on the transition from 2D to 3D and the implementation of a growing business systems team that is responsible for identifying digital innovation opportunities that not only improve design output but production pipeline and data efficiencies also.



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The Art of the ImpossibleBy Autodesk Limited

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