This week on MuniLand, Brendan McGrail and BondLink's Director of Marketing, David Lewis, discuss Robert Slavin's story from The Bond Buyer about rating agencies and their role today. Learn about Slavin's findings plus an important new consideration for the industry - how certain marketing techniques can be applied to driving new bond sales.

Episode 18: Rating Agencies and Marketing for Bonds 101

MuniLand is a new podcast from BondLink, offering insight and analysis to help municipal bond issuers better understand the $4 trillion muni market.

This weekly show features the expert commentary of former muni analyst and trader John "Murph" Murphy, BondLink's Senior Manager of Investor Relations and Outreach, hosted by former Bloomberg News muni bond reporter Brendan McGrail, BondLink’s Director of Communications. Each week the show will highlight Murph’s latest insights and analysis on the current market conditions, supply and demand fundamentals, secondary market conditions and yield curve commentary.

BondLink is on a mission to drive improved disclosure and transparency through technology. And as research has repeatedly shown, better disclosure leads to better pricing. Our web-based solutions are helping issuers across the U.S. reach and engage more investors, including non-traditional investors, and we're thrilled to offer MuniLand to the marketplace.

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This week on our podcast, Brendan and Murph are back together discussing what the latest market changes mean for issuers and how they can gain an edge in upcoming sales. They also touch on how BondLink's new Bond Sale Calendar saves time for investors.

Episode 21: A Holiday Shortened Week

This week on our podcast, Brendan and former issuer Tom Paolicelli discuss steps issuers can take in response to recent swings and still gain an edge in the market.

Episode 20: Navigating Volatility

This week Murph is back in the studio with Brendan to take a closer look at the changing role of ratings agencies in the muni market, how munis are performing amidst recent volatility in equities and Treasurys, and the benefits of proactive disclosure for issuers.

Episode 19: Proactive Disclosure

This week on MuniLand, Brendan McGrail and John Murphy take a look at a growing issuance calendar that features deals of all sizes, sectors and ratings. As Murph points out, such a crowded market makes effective investor outreach even more critical for issuers looking to optimize their borrowing costs.

Episode 18: Rating Agencies and Marketing for Bonds 101

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