Why do people give up—even when success is just around the corner? 🤯 In this episode, your hosts Melina & Jordan explore the behavioral phenomenon known as ratio strain—what happens when the effort outweighs the reward. 🧠⚖️

💬 Inside the episode:
• What ratio strain is and why it matters
• How too much demand can cause motivation to crash 🛑
• Real-world examples in parenting, relationships, and therapy 🧩
• Tips for avoiding burnout in behavior plans, parenting, & life 🔄
• How to balance reinforcement schedules for lasting change 🗓️

Whether you’re a parent, student, or BCBA, this episode breaks down the science behind motivation and teaches you how to keep progress sustainable—without losing your people in the process. 💡💛

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