Rawley founded Rouler as a way to blend his 2 favorite things. He is a keen cyclist and has quickly created the gathering place in San Diego for the post-ride beers. Rouler is a bike-themed brewery with all the names alluding to the bike, either in a romantic or tongue in cheek way. His beer is top notch too, proven by his recent opening of a satellite tasting room, in North Park near the beach in San Diego.