Allowing people to feel good, regardless of their level of desire and level of result, will keep them around the campfire longer. As it happens, this is Ray Higdon’s definition of culture. Ray is the CEO of The Higdon Group where he helps performance based-teams identify and overcome their roadblocks. He is also a bestselling author, keynote speaker, and coach. Today, he joins Patrick Shaw to talk about the dynamics of building a culture. For anyone serious about building a business, this is a must-listen episode as they tackle leadership, accountability, moving to the next level, how to get people more engaged in the work, and more.

If you know someone who will be a great guest for the show, send an email to: [email protected]