Ray Little didn't build a $38 million roofing company by accident — he built it through relentless goal setting, non-negotiable daily routines, and a philosophy that puts personal development before everything else. In this Power of 27 episode, Brad Parker and Ray go deep on the systems and mindsets that keep high performers locked in. Ray shares how he defines his company as a personal development business first, how he uses math and metrics to reverse-engineer daily actions from macro goals, and why roofing — like any business — is really just a vehicle for life transformation. He also breaks down the "Cheat Code": using future goals to drive today's habits, and why leaning into fear and anxiety is the fastest way to overcome complacency. Pull up a chair.