When John Gorman launched Nightingale Partners the idea of a fund solely dedicated to SODH initiatives was brand new. Only a handful of industry leaders had begun to move in this direction. Among them: Pittsburg's own UPMC. The UPMC Center for Social Impact is a beacon for the industry in how strategic capital can jumpstart non-medical programs that result in happier, healthier patients. Ray Prushnok is the chief architect of the Center and has already deployed over $20M in the community since founding in December 2019. Ray sat with us to walk through how UPMC sees the world of SDOH investing, what unique challenges being on the cutting edge brings, and the undeniably positive impact their strategy has produced.