There is a lot of talk around the term digital disruption today. The vast majority of it centers around the latest and greatest technology. And while smartphones, wearable technologies and connected appliances are changing the way we experience the world today, the foundational change in how organizations operate and engage customers may be the biggest disruption taking place of all.

Ray Wang, founder of Constellation Research and author of the best-selling book Disrupting Digital Business, shares his thoughts on why it’s important for companies born before the digital age to transform their culture and approach to prepare for the full effect of digital disruption. And why it’s important for even companies like Amazon.com to move faster to fully embrace what’s coming ahead.