As the go-between with publishers and brands, agencies carry a heavy load when it comes to media buying. They answer to stakeholders who demand low CPMs, traffic and results. In this episode of Digiday Live, Razorfish’s senior media director Amy Manus shares how the agency manages this complicated process.

As the go-between with publishers and brands, agencies carry a heavy load when it comes to media buying. They answer to stakeholders who demand low CPMs, traffic and results. In this episode of Digiday Live, Razorfish’s senior media director Amy Manus shares how the agency manages this complicated process.

As the go-between with publishers and brands, agencies carry a heavy load when it comes to media buying. They answer to stakeholders who demand low CPMs, traffic and results. In this episode of Digiday Live, Razorfish’s senior media director Amy Manus shares how the agency manages this complicated process.

Razorfish’s Amy Manus explains how the agency manages everyone in the media-buying process

This podcast features the best sessions from Digiday events. Hear leading executives from publishers and brands discuss the modernization of media and marketing.

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Razorfish’s Amy Manus explains how the agency manages everyone in the media-buying process

Razorfish’s Amy Manus explains how the agency manages everyone in the media-buying process

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